Brand Identity & Creative Direction

SHOP

( Coming Soon )

Brand Identity & Creative Direction

( Coming Soon )

HABITANTE STUDIO

© 2026

All rights reserved

HABITANTE STUDIO

© 2026

All rights reserved

HABITANTE STUDIO

© 2026

All rights reserved

HABITANTE STUDIO

© 2026

All rights reserved

ABOUT THE STUDIO

Habitante is a creative studio founded and led by Ingrid Bursztyn and Serena Lacroze, working between Paris, Buenos Aires and Patagonia. We build singular brand identities and systems defined by clarity, coherence and resonance, aligning typography, imagery and materiality into a visual framework that shapes how a brand is perceived and remembered.

We value craft in its most considered form: intentional restraint, tactility and an eye for detail that feels both distinct and familiar. As a deliberately small studio, we take on a limited number of projects at a time and work closely with each partner, from strategy through rollout. To bring each identity fully to life, we work with a trusted network of developers, photographers, stylists, artists and writers, chosen for each project.

INGRID

( co-founder )

Patagonia-based Argentine industrial and graphic designer who brings the technical approach to the table. Passionate about brand strategy, logo design and packaging.

SERENA

( co-founder )

Paris-based Argentine designer and artist who explores the world through the lens of beauty and people. Specializes in typography, creative direction and project management.

CURRENT AND FORMER TEAM

Celina Molinaro, Martina Bohner, Nicole Kletzky, Guido Flichman, Lucas Morsellino.

SERVICES

Brand & Concept

Brand Strategy

Naming

Brand Narrative & Voice

Visual Identity

Identity Systems & Guidelines

Brand Applications

Packaging

Editorial Design

Campaigns & Content Systems

Website Design

Art Direction & Imagery
Spatial Design & Installations



Events & Exhibition Concepts

HOW WE WORK

(1)

Project-Based

A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.

(2)

Ongoing Partnership

Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.

(1)

Project-Based

A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.

(2)

Ongoing Partnership

Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.

ABOUT THE STUDIO

Habitante is a creative studio founded and led by Ingrid Bursztyn and Serena Lacroze, working between Paris, Buenos Aires and Patagonia. We build singular brand identities and systems defined by clarity, coherence and resonance, aligning typography, imagery and materiality into a visual framework that shapes how a brand is perceived and remembered.

We value craft in its most considered form: intentional restraint, tactility and an eye for detail that feels both distinct and familiar. As a deliberately small studio, we take on a limited number of projects at a time and work closely with each partner, from strategy through rollout. To bring each identity fully to life, we work with a trusted network of developers, photographers, stylists, artists and writers, chosen for each project.

SERVICES

Brand & Concept

Brand Strategy

Naming

Brand Narrative & Voice

Visual Identity

Identity Systems & Guidelines

Brand Applications

Packaging

Editorial Design

Campaigns & Content Systems

Website Design

Art Direction & Imagery
Spatial Design & Installations



Events & Exhibition Concepts

INGRID

( co-founder )

Patagonia-based Argentine industrial and graphic designer who brings the technical approach to the table. Passionate about brand strategy, logo design and packaging.

SERENA

( co-founder )

Paris-based Argentine designer and artist who explores the world through the lens of beauty and people. Specializes in typography, creative direction and project management.

CURRENT AND FORMER TEAM

Celina Molinaro, Martina Bohner, Nicole Kletzky, Guido Flichman, Lucas Morsellino.

HOW WE WORK

(1)

Project-Based

A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.

(2)

Ongoing Partnership

Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.