Brand Identity & Creative Direction
SHOP
( Coming Soon )
Brand Identity & Creative Direction
HABITANTE STUDIO
Enquiries
Spaces
(1)
Paris
(2)
Bs.As.
© 2026
All rights reserved
HABITANTE STUDIO
Enquiries
Spaces
(1)
Paris
(2)
Bs.As.
© 2026
All rights reserved
HABITANTE STUDIO
Enquiries
Spaces
(1)
Paris
(2)
Bs.As.
© 2026
All rights reserved
HABITANTE STUDIO
Enquiries
Spaces
(1)
Paris
(2)
Bs.As.
© 2026
All rights reserved
ABOUT THE STUDIO
Habitante is a creative studio founded and led by Ingrid Bursztyn and Serena Lacroze, working between Paris, Buenos Aires and Patagonia. We build singular brand identities and systems defined by clarity, coherence and resonance, aligning typography, imagery and materiality into a visual framework that shapes how a brand is perceived and remembered.
We value craft in its most considered form: intentional restraint, tactility and an eye for detail that feels both distinct and familiar. As a deliberately small studio, we take on a limited number of projects at a time and work closely with each partner, from strategy through rollout. To bring each identity fully to life, we work with a trusted network of developers, photographers, stylists, artists and writers, chosen for each project.
INGRID
( co-founder )
Patagonia-based Argentine industrial and graphic designer who brings the technical approach to the table. Passionate about brand strategy, logo design and packaging.
SERENA
( co-founder )
Paris-based Argentine designer and artist who explores the world through the lens of beauty and people. Specializes in typography, creative direction and project management.


CURRENT AND FORMER TEAM
Celina Molinaro, Martina Bohner, Nicole Kletzky, Guido Flichman, Lucas Morsellino.
SERVICES
Brand & Concept
Brand Strategy
Naming
Brand Narrative & Voice
Visual Identity
Identity Systems & Guidelines
Brand Applications
Packaging
Editorial Design
Campaigns & Content Systems
Website Design
Art Direction & Imagery
Spatial Design & Installations
Events & Exhibition Concepts
HOW WE WORK
(1)
Project-Based
A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.
(2)
Ongoing Partnership
Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.
(1)
Project-Based
A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.
(2)
Ongoing Partnership
Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.
ABOUT THE STUDIO
Habitante is a creative studio founded and led by Ingrid Bursztyn and Serena Lacroze, working between Paris, Buenos Aires and Patagonia. We build singular brand identities and systems defined by clarity, coherence and resonance, aligning typography, imagery and materiality into a visual framework that shapes how a brand is perceived and remembered.
We value craft in its most considered form: intentional restraint, tactility and an eye for detail that feels both distinct and familiar. As a deliberately small studio, we take on a limited number of projects at a time and work closely with each partner, from strategy through rollout. To bring each identity fully to life, we work with a trusted network of developers, photographers, stylists, artists and writers, chosen for each project.
SERVICES
Brand & Concept
Brand Strategy
Naming
Brand Narrative & Voice
Visual Identity
Identity Systems & Guidelines
Brand Applications
Packaging
Editorial Design
Campaigns & Content Systems
Website Design
Art Direction & Imagery
Spatial Design & Installations
Events & Exhibition Concepts




INGRID
( co-founder )
Patagonia-based Argentine industrial and graphic designer who brings the technical approach to the table. Passionate about brand strategy, logo design and packaging.
SERENA
( co-founder )
Paris-based Argentine designer and artist who explores the world through the lens of beauty and people. Specializes in typography, creative direction and project management.
CURRENT AND FORMER TEAM
Celina Molinaro, Martina Bohner, Nicole Kletzky, Guido Flichman, Lucas Morsellino.
HOW WE WORK
(1)
Project-Based
A tailored, in-depth process. We work closely with founders and other creatives to define not only how a brand is seen, but why it exists and who it is for. From personality to product, we build identities and the experiences around them from the ground up.
(2)
Ongoing Partnership
Hands-on, day-to-day involvement with brands already in motion. We solve problems as they arise and keep the identity alive across every application, need and activation.